Sector: Furniture Design
FLAT PACKABLE FUNKTIONALISM
Approached by the Austrian furniture manufacturer Wildwood, the set of coffee tables 'Celinde' was developed as a strategic solution for the brand to reach a new design-oriented, urban clientele. Through target market analysis we created a tailored product that celebrates urban coffee culture: a set of side tables, consisting of a crossed foot construction and a flat wooden plate that functions as a serving tray. When tray is placed on the frame, it self-centers by gravity. Thus the user is guided by the object while focusing on the served items. As the company concentrates mainly on e-commerce distribution, the products should be flat packable and very easy to assemble. Thus, the frame can be put together by hand only, using a single screw.